Reinterpreting a historical reference for a new audience
Tudor has a rich catalog of superbly designed timepieces. They have crafted many watches which have gone on to become sought after by collectors, with prices reaching new highs at notable auction houses.
I recently chatted to Davide Cerrato at Baselworld. He is Head of Marketing and Design for Tudor. The combination of both roles is unusual, his exceptional design prowess has helped to create a range of handsome timepieces blessed with vibrant hues and exciting details.
At Baselworld, during the launch of the new Heritage Chronograph, Tudor showed us this amazing Monte Carlo Ref. 7031/0 from the 1970s. The Heritage collection, which was originally launched in 2010, pays homage to this historic Monte Carlo timepiece. Later this week Angus Davies will cover the the new Heritage Chronographs that Tudor launched in Baselworld, along with original images.
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The affordable brand of Rolex, Tudor, has been selling watches for many years — but they have not been doing business in the US for quite some time. That all changed when they announced their intent to bring the brand to the US just last month. And now, with Baselworld 2013 in full swing we can report that they will be bringing not only their existing line, which is already quite impressive, but also a number of very well executed new models. Overall, the brand will be entering the US with a strong selection of timepieces; timepieces with quality that is hard to compete against considering the manufacturing prowess of Tudor and its parent company Rolex. The new Tudor Fastrider Black Shield is a collection that exemplifies these capabilities — particularly with its monobloc matte black ceramic case.
May 31, 2012 | Tudor
The Tudor Oyster-Prince "Submariner" circa 1959 is the rarest version of the Tudor Submariner. This particular example features square crown guards that were leftover from the Rolex Submariner 5512 but then subsequently replaced by pointed crown guards because they made it too hard to unscrew the crown. The leftover Rolex cases were passed on to Tudor and used in the model (shown). The case measures 39.5 mm in diameter by 14 mm in height. The lugs accept a 20 mm strap and this version is fitted with a brown goatskin leather Nato strap.
Tudor, the little brother of Rolex, has unveiled a very interesting dive watch at Baselworld - the Pelagos. It not only has all the prerequisites of a good dive watch, it also has the world's most advanced clasp.
The clasp has a unique spring-loaded self-adjusting system which has been patented by Tudor. The clasp adjusts to the changes in your wrist's thickness, which is especially crucial as the human body goes deeper underwater. Basically, Tudor's clasp contracts as your wrist diameter changes underwater, (where many watches would actually loosen due to increased pressure). The clasp also has three fine position adjustments for even further optimization of the fit.