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TAG Heuer

Jason Pitsch

Introducing TAG Heuer's newest brand ambassador

Jason Pitsch

Yesterday, ahead of the 2017 Major League Soccer All-Star Game, which takes place tonight at Soldier Field in Chicago, Swiss watchmaker TAG Heuer announced, Tim Howard, goalkeeper for the U.S. Men’s National Soccer Team and the Colorado Rapids, as a brand ambassador. Kilian Muller, President of TAG Heuer North America, says, “We are thrilled to have Tim Howard as a representative of TAG Heuer. It requires a special fearlessness to be a goalkeeper in professional soccer and Tim is one of the most daring. He performs his best when under pressure and in doing so embodies the #Don’tCrackUnderPressure spirit of TAG Heuer.” Howard adds, “I’m proud to be a brand ambassador for TAG Heuer, one of the most iconic luxury sports brands in the world. We share the same dedication to precision and commitment to excellence under pressure, which makes

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TAG Heuer Unveils Exclusive Watch for Kingsman Movie

Last week, in London, during a preview of footage from the upcoming spy movie “Kingsman: The Golden Circle,” a special edition of the TAG Heuer Connected Modular 45 was unveiled by Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division, alongside Kingsman: The Golden Circle Director, Writer and Producer Matthew Vaughn and Toby Bateman, Managing Director of MR PORTER. According to TAG Heuer, “The TAG Heuer Connected watch was personally chosen by Matthew to be the timepiece of choice for his Kingsman agents.” Matthew Vaughn said, “For Kingsman: The Golden Circle, we needed a connected watch for our agents. We looked at the different options available, but none of them were elegant enough for a Kingsman. Then I saw an interview on Bloomberg TV with Jean-Claude Biver about his connected watch, and it became immediately

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Jason Pitsch

TAG Heuer Autavia Hands-On

Jason Pitsch

You have probably already read about the new Autavia, which is part of TAG Heuer Heritage collection. Following the 2016 introduction of the Monza, and the Carrera Calibre 18 the previous year, the Autavia is the timepiece that carries the coveted “Heuer” throwback logo for 2017. Compared to the original 1966 Heuer Autavia Ref. 2446 Mark 3 Rindt that this modern re-edition Autavia is very closely based on, the case has grown from 39 mm to 42 mm, and it is thicker as well, which many vintage collectors may not like, however, those looking for a modern version of the Autavia, and that don’t get too hung up on a few millimeters, this is a great choice. Instead of a Valjoux 72, the watch is powered by TAG Heuer’s latest manufacture chronograph, boasting a column wheel and vertical clutch for

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Jason Pitsch

Baselworld 2017: TAG Heuer Autavia

Jason Pitsch

About this time last year TAG Heuer announced the winner from their “Autavia Cup” where 50,000 web users voted for their favorite of the 16 first generation 1960s Autavias. The winner was the Autavia Ref. 2446 Mark 3, designed in 1966. It was named the “Rindt”, in honor of the celebrated Formula 1 champion Jochen Rindt, who was often seen wearing the watch. The name Autavia comes is a contraction of AUTomobile and AVIAtion. The original watch was created in 1962. At 42 mm in diameter, this is not a literal re-edition of the 39 mm 1960s Autavia that it is based on. However, the dial practically looks like it came right from the vintage piece. And while the bezel is a little thicker on the new version, it too is very close to the original. Inside, is an entirely

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Jason Pitsch

Hands-On with the TAG Heuer Connected Modular 45

Jason Pitsch

Today, Swiss watchmaker TAG Heuer launched its second generation of Connected watch, with its partners Intel and Google, at the St. Francis Yacht Club in San Francisco (as well as in Switzerland). The version two TAG Heuer smartwatch referred to as the Connected Modular 45, comes with a plethora of new functionality, as well as multiple customization options, two mechanical module options, and other additional enhancements over the original. Visually speaking, the watch case has been streamlined ever so slightly with sleeker lugs, as well as a reduction in case diameter down to 45 mm (from 46 mm). The result is a watch the is, even more, wearable. Look at the cover image, for example, and you can see how well it wears on a female wrist. In addition, the case is now truly water-resistant with a rating a 50

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Pre-Baselworld: TAG Heuer Carrera Heuer-01 43 mm

TAG Heuer debuted the Heuer-01 Carrera Skeleton Chronograph in a 45 mm diameter case in 2015, followed by a tourbillon model at Baselworld 2016, and most recently a matte black ceramic model. Today, they a slightly smaller 43 mm diameter version of the Heuer-01 Skeleton Chronograph – to be launched at Baselworld 2017 – in intense black, deep navy blue, and cognac brown, with either a matching rubber/alligator strap or steel bracelet. Like the 45 mm version, the watch features a skeleton dial, in-house automatic chronograph movement, and a price tag under $5000.

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Limited editions from TAG Heuer, Omega, Laurent Ferrier

Celebrating the 1-year countdown to the PyeongChang 2018 Winter Olympics Omega unveiled two special countdown clocks globally in Seoul and New York along with a new limited edition commemorative Seamaster Planet Ocean timepiece! The Seamaster Planet Ocean “PyeongChang 2018” Limited Edition is limited to 2018 pieces and features a blue and red colorway, the same colors of the Korean flag, and a special engraving of the Olympic Winter Games logo on the sapphire crystal case back. Also, worth noting, the watch is certified Master Chronometer by METAS, the Swiss Federal Institute of Technology. TAG Heuer is the official timekeeper of Manchester United soccer, and as a result of the partnership the La Chaux-de-Fonds- based watchmaker has created a pair of chronographs in black and red, and bearing the Premier League club’s logo on their dials and backs. The Carrera Heuer-01

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Calibre 11 forum poster discovered seven vintage Heuers left behind by his grandfather who was a watchmaker

On Friday, a poster on the dedicated TAG Heuer forum, Calibre 11, with the username “Olof,” posted seven Heuer watches he found, and that he describes as “just tucked away in the basement and forgotten about.” His grandfather was a watchmaker and watch store owner, and he thinks these were leftover from his store. The total list is as follows: Heuer Solunar, Autavia 1163V, Autavia 15630, Carrera 1553N, Monaco 1533G, American Express, and Verona 361.213N. It appears he is interested in keeping them but you never know. Read the full post over at Calibre 11.

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Tom Brady wears TAG Heuer Connected Smartwatch to Superbowl LI Press Conference

Tom Brady will be making history on Sunday at Superbowl LI (51) when he becomes the first player to ever appear in 7 Superbowls. He is already tied for the most appearances with 6, a feat that only one other player, Mike Lodish (defensive tackle), has ever achieved. He is also currently tied for the most Superbowl wins by a quarterback ever with 4, sharing the record with two other greats, Terry Bradshaw and Joe Montanna. But if he wins this Sunday, he will have 5 Superbowl wins and become the most winningest quarterback in Superbowl history. Only one other player, Charles Haley (linebacker), has ever won 5. As one of the most dominant NFL players of all-time, he naturally has many companies wanting to sponsor him and has been a brand ambassador of Swiss watchmaker TAG Heuer since 2015.

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Jason Pitsch

REVIEW: TAG Heuer Carrera Mikrograph 100th Anniversary Special Edition

Jason Pitsch

The first watch capable of measuring 1/100th of a second Invented by Charles-Auguste Heuer in 1916, the Mikrograph stopwatch (not designed to tell the time) was the first watch to measure elapsed time with 1/100th of a second precision, thanks to a chronograph mechanism that beats at 360,000 vibrations per hour (50Hz). Almost 90 years later, the modern version of the legendary Mikrograph was resurrected by TAG Heuer, based on the same idea of using a 360,000 vph chronograph mechanism, but this time combined with the ability to indicate the time as well. This represented the first of the 1/100th of second chronographs to use the dual balance movement design which separates the timekeeping regulation (28,8000 vph - 4Hz), power, and transmission – from the chronograph regulation (360,000 vph - 50Hz), mainspring, and transmission. And in 2005, when the Carrera

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