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TAG Heuer

Limited editions from TAG Heuer, Omega, Laurent Ferrier

Celebrating the 1-year countdown to the PyeongChang 2018 Winter Olympics Omega unveiled two special countdown clocks globally in Seoul and New York along with a new limited edition commemorative Seamaster Planet Ocean timepiece! The Seamaster Planet Ocean “PyeongChang 2018” Limited Edition is limited to 2018 pieces and features a blue and red colorway, the same colors of the Korean flag, and a special engraving of the Olympic Winter Games logo on the sapphire crystal case back. Also, worth noting, the watch is certified Master Chronometer by METAS, the Swiss Federal Institute of Technology. TAG Heuer is the official timekeeper of Manchester United soccer, and as a result of the partnership the La Chaux-de-Fonds- based watchmaker has created a pair of chronographs in black and red, and bearing the Premier League club’s logo on their dials and backs. The Carrera Heuer-01

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Calibre 11 forum poster discovered seven vintage Heuers left behind by his grandfather who was a watchmaker

On Friday, a poster on the dedicated TAG Heuer forum, Calibre 11, with the username “Olof,” posted seven Heuer watches he found, and that he describes as “just tucked away in the basement and forgotten about.” His grandfather was a watchmaker and watch store owner, and he thinks these were leftover from his store. The total list is as follows: Heuer Solunar, Autavia 1163V, Autavia 15630, Carrera 1553N, Monaco 1533G, American Express, and Verona 361.213N. It appears he is interested in keeping them but you never know. Read the full post over at Calibre 11.

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Tom Brady wears TAG Heuer Connected Smartwatch to Superbowl LI Press Conference

Tom Brady will be making history on Sunday at Superbowl LI (51) when he becomes the first player to ever appear in 7 Superbowls. He is already tied for the most appearances with 6, a feat that only one other player, Mike Lodish (defensive tackle), has ever achieved. He is also currently tied for the most Superbowl wins by a quarterback ever with 4, sharing the record with two other greats, Terry Bradshaw and Joe Montanna. But if he wins this Sunday, he will have 5 Superbowl wins and become the most winningest quarterback in Superbowl history. Only one other player, Charles Haley (linebacker), has ever won 5. As one of the most dominant NFL players of all-time, he naturally has many companies wanting to sponsor him and has been a brand ambassador of Swiss watchmaker TAG Heuer since 2015.

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Jason Pitsch

REVIEW: TAG Heuer Carrera Mikrograph 100th Anniversary Special Edition

Jason Pitsch

The first watch capable of measuring 1/100th of a second Invented by Charles-Auguste Heuer in 1916, the Mikrograph stopwatch (not designed to tell the time) was the first watch to measure elapsed time with 1/100th of a second precision, thanks to a chronograph mechanism that beats at 360,000 vibrations per hour (50Hz). Almost 90 years later, the modern version of the legendary Mikrograph was resurrected by TAG Heuer, based on the same idea of using a 360,000 vph chronograph mechanism, but this time combined with the ability to indicate the time as well. This represented the first of the 1/100th of second chronographs to use the dual balance movement design which separates the timekeeping regulation (28,8000 vph - 4Hz), power, and transmission – from the chronograph regulation (360,000 vph - 50Hz), mainspring, and transmission. And in 2005, when the Carrera

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Introducing the Matte Black Ceramic Heuer 01 Chronograph

TAG Heuer has just announced a matte black ceramic version of their Heuer 01 Chronograph to be released at the same time as the SIHH 2017 show next month in Geneva (although TAG Heuer is not an exhibitor at SIHH). The 45 mm diameter case, bezel, lugs and case middle are made from black ceramic, whereas steel is utilized for the inner box section of the watch, the screw-down case back, and the pushers – to enable the gaskets (crystal gasket, case back gaskets, push-piece gaskets and crown tube) to function reliably. In addition to its resistance to scratches, ceramic, is also significantly lighter than steel, and hypoallergenic. The caveat is that ceramic is also more brittle than steel, and so while it is extremely durable in many situations, enough force, such as the impact from dropping it on the

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Jason Pitsch

The infamous TAG Heuer caliber CH80 returns

Jason Pitsch

TAG Heuer’s second chronograph movement, an in-house designed integrated column-wheel chrono with a premium vertical-clutch system, known as caliber 1969, was originally announced in November 2013. Following that, the so-called caliber “1969” movement debuted inside the Carrera CH80 Chronograph, at Baselworld 2014, with the new name caliber “CH80,” and with intentions of being delivered to retailers later that year. Further, during the annual Baselworld trade show, TAG Heuer explicitly told us that the Carrera CH80 Chronograph was available for sale at the wholesale level. And that they were taking orders from retailers during the show with deliveries tentatively expected to begin by Fall 2014. This is the typical procedure for most watch brands: announce at Baselworld or SIHH watch shows during Q1/Q2, and deliver those new timepieces Q3/Q4, the same year. However, that never happened. Instead, the then LVMH Watch

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Jason Pitsch

Crown & Caliber Heuer 100 Sale

Jason Pitsch

Over the past few years, Atlanta-based online pre-owned watch retailer, Crown & Caliber, has acquired 70 rare and important vintage Heuer timepieces in anticipation of their upcoming Heuer 100 Sale that will last from Monday, September 19th to Thursday, September 22nd. Crown & Caliber says this will mark the first time a sale like this (100 total Heuer watches) has been executed by a retailer, as big single-brand themed vintage watch sales usually take place at auction houses, such as Christie’s, Sotheby’s, and Phillips. According to Crown & Caliber, the sale will work like this: “On Monday, the minimum suggested sale price will be listed live on the site at noon EST, after which bidders may submit non-binding offers on the watches in the collection. On Tuesday and Wednesday, the current highest offer on an item will be published at

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Jason Pitsch

TAG Heuer Aquaracer 300M with steel bezel Hands-On

Jason Pitsch

The TAG Heuer Aquaracer 300M comes in 41 mm and 43 mm diameter automatic models (in steel or titanium) – with either a ceramic or steel bezel. New for 2016, are two 43 mm diameter stainless steel Aquaracers (black or blue dial), with stainless steel bezels. We checked out the blue dial version, close-up, back in March, at Baselworld. The dial features what TAG Heuer calls a “horizontal streak effect.” It has prominent hand-applied polished and facetted indexes that mark the hours, including a luminescent treatment for low-light visibility. Big baton-shaped, polished and facetted, luminescent hands indicate the hours and minutes. A polished seconds hand, with a yellow tip with lume, continuously sweeps the dial. The outer chapter ring has white printed graduations that indicate seconds/minutes in conjunction with the seconds and minutes hands, respectively. An angled date aperture with

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The "Rindt" Autavia Ref. 2446 Mark 3

Ahead of the Baselworld show in March, and before the launch of the retro version of the Monza, TAG Heuer announced that it would produce a re-edition of the Autavia, in 2017. And crucially, that fans would pick which Autavia. This week, after thousands of votes were cast, during two rounds of voting, TAG Heuer announced that the winner is the “Rindt” Autavia Ref. 2446 Mark 3. First produced in 1966, the “Mark 3” Autavia has a narrower bezel than the original model. The dial has applied steel markers with small luminous plots, and baton-shaped steel hands that are polished and feature luminescent inserts. This version is known as the Rindt, because is was worn by the Austrian Formula One World Champion, Jochen Rindt.

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Jason Pitsch

TAG Heuer Monza Hands-On

Jason Pitsch

This year at Baselworld, TAG Heuer debuted a Monza reissue, heavily inspired by the original 1976 Heuer model. To give a little background, Monza is a legendary race track known for being the fastest in racing, and the home of the Italian Formula One Grand Prix. “TAG Heuer’s link to the legendary track goes back to a warm day in September 1975 when Swiss driver Clay Regazzoni took first place at Monza, and his teammate, Niki Lauda, took third, which was enough for him to win the Formula One World Championship for Ferrari. Both Ferrari cars had the name “HEUER” emblazoned on their chassis — the brand had been the team’s official timekeeper since 1971. To honor the result, Jack Heuer reworked an existing coussin-shaped 1930’s model in a special limited series. Equipped with a high-speed Calibre 15 movement, the

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