To celebrate its 150th anniversary in 2025 and 2026, Audemars Piguet released a multi-faceted capsule featuring both high-complication timepieces and an exclusive lifestyle apparel collection.
Created in collaboration with Paris-based design firm Studio Tyrsa, the Audemars Piguet 150th collection translates the brand’s horological heritage into high-end streetwear and lifestyle goods.
The Audemars Piguet 150th Anniversary Capsule includes varsity jackets, enamel pins, t-shirts, hoodies, baseball hats, tote bags, silk scarves, candles, umbrellas, and ski poles.
As is the case with many Audemars Piguet watches, this merchandise is restricted to a curated list of VIP clients, friends of the brands, and whatnot. This collection, which would likely sell like hotcakes to the general public, is only available as a gift.
Not surprisingly, we’ve seen much of the merch listed on resale sites, for astronomically high numbers. So, as always, hype is present, even if it was not intended.
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Final Thoughts
The signature AP green and white hats and hoodies, are super stylish without being ostentatious, to the point they could be worn in a lot of settings without seeming out of the place. The t-shirts with a printed illustration of an exploded Royal Oak case — and its screws that uniquely go from the bezel all the way to the caseback, on the other hand — is an overt nod to the pure horological enthusiasm associated with anyone that owns, or aspires to own a Royal Oak.
Photo by Audemars Piguet.
