Alpina recently held an exhibition at the Tourneau Time Machine in Midtown Manhattan highlighting the brand’s heritage, which dates back to 1883. On display were a variety of the brand’s important historic wristwatches, pocket watches, and movements.

Alpina CEO, Guido Benedini, exuberantly explained that he had recently acquired a few of the vintage pieces for the Alpina museum collection. He also hinted at a cool new timepiece, inspired by the history of the brand, that will be unveiled at Baselworld 2015 (that is all I can reveal right now).

Registered as a trademark in 1901, by 1920 “Alpina” branded watches were sold in over 2,000 outlets worldwide. That is a significant number, even relative to today. Naturally, many of the modern watches they make today are inspired by the past.

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Posted by:Jason

Jason is a former Fortune 100 executive who left the corporate world to found Professional Watches. He's obsessed with aesthetics, quality, and brands with staying power. View his article archive.