Beginning with their first flagship store that opened in SoHo store just last year, the UK-based Watches of Switzerland Group has increasingly imported their signature style of retail to the US.

In an effort to continuously stay fresh and appeal to newer demographic groups Watches of Switzerland continuously experiments with timepiece selection and shopping experiences – utilizing pop-ups, special editions, branded collaborations, and ephemeral exhibitions.

#SneakerTime is the latest experience – taking over the majority of the basement space at the company’s two-level 60 Greene Street SoHo location – featuring fifteen pairings of collectible sneakers and wristwatches. The exhibition runs from November 8th to December 2nd, and everything shown is available for sale.

The exhibition kicked off Thursday night, November 7th with a debut party in conjunction with Stadium Goods and Hypebeast, who helped curate the sneakers. The first three images in this post were taken by Peter Murdock, below those is a gallery of images taken by Professional Watches during the launch party.

Visit the dedicated #SneakerTime page to see all the pairings and details.

Learn more about Sneaker Time.