Bulova takes a cue from Swatch and makes a version of its popular Oceanographer watch at a mass market price.

Delivered in a ceramic (hybrid) case that presumably blends ceramics and plastics like the MoonSwatch, Bulova offers a more accessible version of its stainless steel Oceanographer “Devil Diver.”

At 41 mm in diameter, and what appears to be nearly identical thickness to the mechanical Devil Diver, the Snorkel offers the same fit for half the price. It’ll also be lighter on your wrist thanks to the ceramic case and quartz movement.

There are four colorways available at launch: Blue Tang (blue/yellow), Sea Turtle (green/brown), Clownfish (red-orange/white), and Great White Shark (white/blue/gray).

The Snorkel has a unidirectional rotating bezel with a 60-minute count-up diving scale, is water-resistant to 100 meters, and is paired with a color-matched tropical-style perforated rubber strap.

All four Bulova Snorkel watches are available online for $350, placing them as direct competitors to Swatch’s massively successful MoonSwatch.

Learn more at Bulova.

 

Photo by Bulova.