Ferrari

After the recent dissolution of the Panerai and Ferrari partnership, Ferrari wasted no time in finding a new watch brand to partner with. The problem with the Ferrari/Panerai relationship, was that the guys that drive Ferraris, don't wear Panerais, and vice versa. The guys that own Ferraris generally prefer more exclusive timepieces than those made by manufactures such as Panerai. Ferrari has chosen to work with high-end boutique watch brand Cabestan. Cabestan and Ferrari just released this concept sketch of their first timepiece, the Scuderia Ferrari One. These timepieces will be available in very limited quantities, exclusively to Ferrari owners.

The Geneva watch show, SIHH 2009, just finished up about two weeks ago. Of the 17 high-end brands, most are part of the Richemont group, including Officine Panerai and Ferrari. Ferrari watches are made by Panerai, but the Ferrari logo is the only branding on the dial. You have to turn the watch over in order to view the Panerai logo. To me this strategy is a good one, it allows Ferrari fans to own a high quality Panerai watch, with the Ferrari logo displayed. At the same time I can understand why some people, such as purists, prefer a true Panerai. While I do understand why purists may not like it, I do recognize that there is still a market for buyers who are not as interested in collecting watches. Kronosclub has a very strong opinion on this

Ferrari recently introduced a Limited Edition Scuderia Spider sportscar and Scuderia 1/8th Second Limited Edition wristwatch. Ferrari Scuderia 1/8th Second FER00025 Technical Specifications: Movement automatic mechanical, Panerai OP XXI calibre, 13 ¼ lignes, 42 jewels. Monometallic Glucydur® balance, 28,800 alternations/hour. Incabloc® anti-shock device. Power reserve 42 hours, Côtes de Genève decorations on the bridges. Rotor engraved with the prancing horse. Functions hours, minutes, split-seconds chronograph with two counters, one with hand rotating once per second in 1/8 second increments, tachymeter scale. Case diameter 45 mm, in polished steel with brushed edges, screw-down chronograph push-pieces and winding crown with the Ferrari logo and rims worked with square-grid pattern. Bezel brushed steel with brushed finish. Back steel, screw-in, with sapphire crystal window decorated with a metallic grid; round the edge is engraved the inscription Engineered by OFFICINE PANERAI. Dial black with