Between wealthy fans, NFL players, coaches, past players, owners, and celebrities — the Super Bowl is an event where you expect to see some heavy hitting timepieces.

In fact, it’s been reported that over 1,000 private jets arrived in Santa Clara this past weekend, many of whom were there to attend Super Bowl LX, at Levi’s Stadium. And as we all know, private jets and expensive timepieces go hand-in-hand. That plus all the celebrities and professionals athletes in attendance, equates to what’s essentially a Super Bowl of timepieces. We’ve compiled a list of our four favorite wristwatches from Super Bowl LX.

First, Tom Brady, a consummate watch collector, who we’ve reported on regarding watches numerous times before, was seen wearing a rare Audemars Piguet Royal Oak Perpetual Calendar (Ref. 26579CS.OO.1225CS.01) in 41 mm x 9.8 mm blue ceramic case, with matching bracelet, which first arrived on the market in 2022, and originally retailed for around $130K. The average price it typically lists at currently, is around $500K.

Second, is former Swiss professional tennis player, Roger Federer, an official lifetime Rolex ambassador, naturally, had a Rolex on. On his wrist, is the Rolex Land-Dweller 40, with a white honeycomb motif dial, and a 904L stainless steel and 18K white gold Rolesor case and bracelet. The Land-Dweller collection debuted in 2025. We photographed the exact Land-Dweller 40 (Ref. 127334) Federer’s seen wearing here. The Land-Dweller represented a significant horological achievement, and so it made our prestigious best watches of 2025 list.

Third, rapper Travis Scott, who can obviously afford a much more expensive watch, went with a vintage Seiko Calculator Watch (Ref. Ref.C515-5000), which shows you don’t have to spend a lot to impress watch collectors as this is just as stylish as any of the other choices, in our book. Calculator watches are simply cool, and if you know, you know.

Finally, you have Seattle Seahawks head coach, Mike Macdonald (pictured on the cover at Super Bowl LX, and pictured just above at a previous game wearing what’s likely the same watch), who wore a modern, classic Submariner Date, which features either a 40 mm or 41 mm diameter 904L stainless steel case with integrated bracelet.

 

Final Thoughts

A modern Submariner Date is about $10K, which is a lot for someone wearing it on the sideline amongst football players, so it probably sees some scratches, but it’s also now seen the Super Bowl, from the winning sideline. Macdonald’s Rolex Submariner is our MVP watch of Super Bowl LX. Congratulations to the Seattle Seahawks on this dominating win.

 

Photos by Getty Images.