Today, Casio America, Inc. is excited to announce the upcoming launch of the “Back to G-SHOCK” G5600BG-1, a limited-edition timepiece thoughtfully crafted from recycled resin. Launching today ahead of G-Shock’s birthday, Friday, April 12th and in anticipation of Earth Day, Monday, April 22nd, the new revolutionary watch style not only celebrates the brand’s inception but also upholds its commitment to sustainability.

Carrying out G-Shocks’s ongoing pursuit of new colors, materials, and finishes, the G5600BG-1 features a bezel and band crafted from resin scraps in the brand’s classic red, yellow, and matte black colorways. This special edition timepiece honors G-SHOCK’s legacy and reaffirms its dedication to implementing innovative design processes.

The bezel and band of the G5600BG-1 ingeniously repurposes residual resin scraps from CASIO watches. The scraps are finely shredded, mixed into a base urethane material, and then molded into the necessary components, creating vibrant resin with a sleek matte black base. Featuring a distinctive multicolored pattern, each of the G5600BG-1 timepieces ensures a one-of-a-kind appearance resulting from the mixing process of the recycled waste resin.

The special edition model release is additionally equipped with G-SHOCK’s signature Tough Solar technology that sustains its battery life with both artificial light and sunlight. This innovative feature utilizes natural and ambient light to power the watch, reducing the overconsumption of conventional energy sources which minimizes the environmental impact. Each G5600BG-1 is thoughtfully packaged in eco-friendly materials, reinforcing the brand’s commitment to sustainability.

This launch resonates with G-SHOCK’s commitment to technological advancement and reaffirms its ongoing dedication to creating durable and intricately designed products.

This exceptional timepiece comes equipped with G-SHOCK technology including:

  • Shock Resistant
  • 200M Water Resistant
  • Case / Band: Resin + Waste Resin
  • Tough Solar Power
  • Full auto LED light
  • 5 Daily Alarms (one with snooze)
  • 1/100th sec Stopwatch
  • 24Hr Timer
  • Full Auto Calendar
  • World Time: 29Time Zones, 48Cities+UTC

The G5600BG-1 will be available for purchase on G-SHOCK’s official birthday on Friday, April 12th for $150 at select retailers, gshock.com, and the G-SHOCK Soho store. For more information about the G-SHOCK brand, visit gshock.casio.com/us.

 

Photo by G-Shock.

Posted by:Staff