HD3 Complications, a high-end boutique brand, that previously made hundred thousand dollar timepieces, has decided to completely change their product focus. After their movement supplier went bankrupt in 2009, a year when the entire luxury watch market was forever changed, Jorg Hysek had to think of a new product. Instead of continuing with ultra high-end timepieces, Jorg Hysek and his team at HD3 decided to enter a totally different watch category. The category they chose, did not actually exist, as nobody makes $5,000 digital touch screen watches. The new timepieces feature the quality and materials that you expect from a typical Swiss mechanical watch, but with a totally new type of dial and interface - a digital touchscreen.