Artisans de Genève, like Bamford or Tempus Machina, take factory Rolex sports watches and give them bespoke designs fulfilling a demand for those with a desire for something truly unique.

Perhaps you love the current Rolex Submariner Ref. 114060 but want a blue dial, blue bezel, and a matte steel case with polished accents. Then you’re in luck as long as you have deep pockets and are willing to pay more than triple the original selling price of a new Submariner, which as of today goes for $7,500 in stainless steel.

Artisans de Genève Rough Matte Diver Submariner flank shot

The Rough Matte Diver, as the company calls it, features a current 904L stainless steel case Rolex Submariner that’s been sandblasted by hand on the top and bottom and given a mirrored polish on the flanks. Polished surfaces are nothing new for a Rolex but the rough matte case finish is uncommon for sure.

Artisans de Genève Rolex Submariner

Providing a colorful contrast against the bright “Sea Blue” dial that’s been vertically satin-finished by hand and blue ceramic bezel are orange lacquer accents – for the hour indices, hour hand, tip of the second hand, and dive bezel engravings – that really make the blue pop.

Artisans de Genève Rough Matte Diver Submariner lumeshot

Additionally, the matte lacquer hands have a different shape than the factory hands, and each one has been painted by hand, further distinguishing this Submariner from the factory version.

Artisans de Genève Rough Matte Diver Submariner

Artisans de Genève has added a 21K gold rotor with circular Geneva stripes, a signature of the customizer, to Rolex’s reliable, automatic caliber 3130 along with a sapphire caseback to admire it. It’s unclear if any other modifications have been done to the movement.

Artisans de Genève Rough Matte Diver caliber 3130 gold rotor

This bespoke Submariner design is limited to 26 pieces and retail is approximately $21,500. Learn more at Artisans de Genève.

Posted by:Jason Pitsch

Jason is the founder of Professional Watches and specializes in writing, product photography, and digital marketing.