A brand best known for emblazoning repeating logos on handbags and luggage — unafraid of loud designs — can also create tasteful timepieces.
Introducing Louis Vuitton 2.0, a design language that makes sense when considering the company’s direct competitors are not legendary haut de gamme watchmakers like Patek Philippe, Vacheron Constantin, or FP Journe. The company’s real competition is brands such as Hermes, Chanel, Van Cleef & Arpels, Harry Winston, and Cartier.
Available in 18K pink gold ($33,500) or 950 platinum ($60,500) with diamonds, the Tambour Convergence’s chic case design, with 37 mm x 8 mm proportions, represents a significant departure from the oversized watch designs we’ve seen from Louis Vuitton in the past.
La Fabrique du Temps (owned by LVMH) produces caliber LFT MA01.01 — an automatic movement that beats at 4Hz, measures 23 mm x 5.4 mm, and has a 45-hour power reserve — that drives the dragging hours and minutes of the Tambour Convergence.
A guichet window allows the wearer to quickly read the hours and minutes, which rotate on discs and can be viewed at the top of the dial.
Whether you opt for the mirror-polished 18K pink gold cover or the 950 platinum with a diamond snow-setting, this timepiece exudes elegance.
Photos by Louis Vuitton.