LVMH has just debuted a plethora of new watch models during its “LVMH Watch Week” event in Miami.

Unlike Rolex, the French-based group does not typically introduce the bulk of its newness for the year at once. Instead, LVMH generally makes additional watch announcements at Watches and Wonders in the Spring, then one-off releases in the Fall. Some highlights are a new Zenith Chronomaster Triple Calander and a new version of the TAG Heuer Carrera Glassbox “Dato” which have been reported on by GQ, Hypebeast, Robb Report, and the Financial Times.

Interestingly, but not surprisingly, high-volume fashion watch brand Fossil is quitting smartwatches. Last week the company told The Verge, “As the smartwatch landscape has evolved significantly over the past few years, we have made the strategic decision to exit the smartwatch business,” Jeff Boyer, Fossil executive vice President and chief operating officer, tells The Verge. “Fossil Group is redirecting resources to support our core strength and the core segments of our business that continue to provide strong growth opportunities for us: designing and distributing exciting traditional watches, jewelry, and leather goods under our own as well as licensed brand names.”

LVMH-owned fashion brand Christion Dior is testing out the watch market and is relaunching its early 2000s Chiffre Rouge collection, with more functions and new premium price points. LVMH is the world’s leading luxury group, but its share of the watch market is relatively small. And that’s certainly not the position such a leader wants to be in. Though four and five-figure fashion watches are not likely the group’s primary strategy to gain market share. The Business of Fashion recently published an article about Dior’s new venture, “Dior: Can A Couture Giant Sell $8,500 Watches to Men?.”

According to a Bloomberg headline last week, things got heated during a recent Swatch Group investor call in “Swatch’s Raucous Analyst Call Pits CEO Hayek Against Investors.” The sub-headline reads “Swiss company was questioned on lack of shareholder engagement.” And Swatch Group hit back at investors by saying it’s in the business of selling “watches, not shares.”

One thing’s for sure, just because your MoonSwatch sold like hotcakes, doesn’t mean it will do so forever, especially if driven by unimaginative design decisions, as pointed out by Wired’s recent article “A Snoopy MoonSwatch is Inbound — but needs to Avoid One Critical Mistake“ with subheadline “The new Omega and Swatch collaboration needs to atone for those lackluster Moonshine Golds.” 

Perhaps one of the most interesting business-related stories I’ve seen in the past week, focused on furniture, not watches, is how “Ikea is busy cutting prices while everything else gets expensive — and the group’s CEO says it wasn’t ‘rocket science’ to make that call,” according to a headline in Fortune magazine. Even though discounting wristwatches (particularly luxury watches) is not generally considered good for optics, many companies are doing it already, albeit quietly.