Is Rolex really coming out with an all-new model called the Land-Dweller?
An abundance of clues suggest the Land-Dweller will be announced on April 1 — so much so that even the grumpiest writers will have a hard time denying it.
First, Rolex applied for a trademark on “Land-Dweller” in 2023, which you can view here.
Second, are the teasers Rolex has been running of a timepiece with a fluted bezel, sapphire caseback, and a dash under the Coronet on the crown (suggesting this is a Twin lock model, in stainless steel/gold).
Third, are images of longtime Rolex ambassador Roger Federer wearing what appears to be a modernized Oysterquartz-inspired design. Perhaps Rolex liked how Omega has been teasing future watches on the wrist of Omega ambassador Daniel Craig (here and here) and decided they’d do the same. Just like with Omega, this appears to be one of those leaks, that’s not really a leak.
Fourth, are what appear to be official solider shots of what looks like the same watch seen on Federer’s wrist, with “Land-Dweller” clearly stamped on the white honeycomb dial.
With the introduction of the caliber 7140 in 2023 inside Rolex’s 1908 dress watch, it was only a matter of time before we saw this movement used in other watches.
Although you may have never heard about it, Rolex’s sister company, Tudor, has a model called the Royal that resembles the original Rolex Oysterquartz. However, if a Land-Dweller does land, it’s likely to be closer in price to another watch with Royal in the name.
I’m referring to the Royal Oak, of course. With the proud Audemars Piguet team in Le Brassus continually growing its healthy share of the luxury angular integrated bracelet market — not to mention the up-and-coming IWC Ingenieur — even with significant competition, Rolex appears to have finally decided to take its slice.
Yeah, the Land-Dweller with its fluted bezel and a dash under the crown, is the betting (-) favorite with the highest odds to be released this Tuesday in Genvea at Watches and Wonders 2025.
