Watches and hip-hop music have long been synonymous — to the point where brand name dropping almost seems expected.
As such, the song “Take Me Back to London” from Ed Sheeran’s 2019 No.6 Collaborations Project (featuring Stormzy) is, in a way, no different. Except for the unique sound and the hooks, punctuated by wristwatch references that don’t actually drop the full name of any wristwatch brand.
Not surprisingly, the watch brands are Audemars Piguet, Patek Philippe, and Richard Mille — the usual suspects — all receive subtle mentions. “Subtle” is the key word as Audemars Piguet is referred to simply at “AP,” Richard Mille as “RM11 Titanium,” and Patek Philippe as “5970.”
“I drink supermalts and Vibranium
I got an RM11 titanium
And I rock a 5970 daily…”
At the beginning of “Take Me Back to London” 27-year-old British singer, Stormzy says “I bought an AP to help me time keep.” Later on, Stormzy says “I got an RM11 titanium” followed by 29-year old British singer Ed Sheeran saying “And I rock a 5970 daily” in the same verse. The high-speed flow of the beat and lyrics is perfect. And considering that Sheeran is a well-known watch collector, the low-key watch mentions are the icing on the cake.
Listen to it on Sheeran’s YouTube channel below!