The world’s leading watch show, Watches and Wonders Geneva, returns April 1 – 7, 2025.

Watches and Wonders Geneva represents a great place to see the latest timepieces — that have not been made available for sale yet — from a large range of brands.

However, many brands are still absent (due to the high cost or not being accepted by the committee that approves exhibitors). Ultimately the show is designed for larger to medium watch brands to meet with watch retailers and brand-approved media, in an exciting, luxurious, and secure environment.

Towards the end of the show, there are public days for consumers but entry on these days requires a substantial free. And it’s important to note that you’ll not likely be able to see the watches up close without retailer or media credentials — so as a consumer, you’ll be looking through the vitrines and will not be allowed to try on the watches. Some brands, may make exceptions and allow consumers to try on their watches, though it’s not guaranteed the way it typically is at brick-and-mortar retail stores.

Photo by Watches and Wonders.