Xetum

California watch brand Xetum recently launched a limited edition matte black version of their Tyndall timepiece. The Tyndall PVD Carbon comes in the brands signature 40 mm diameter lugless steel case — with a special matte black PVD finish and a carbon fiber dial. It will be powered by an ETA 2895 or Sellita SW 260 automatic movement, depending on availability. The strap is black leather with black stitching and an Italian cork lining. Screwed-down crown. Water-resistant 100 meters. Limited edition of 300 numbered pieces. Retail $1,695.

Just in time for Spring, California based watch brand Xetum introduced their third watch collection today, the Kendrick. Housed in the same 40 mm stainless steel case as their Tyndall and Stinson collections, and powered by the same ETA 2824, visible through an open case back – The Kendrick collection hands and markers have an all new look, new colors, and each version can be purchased on your choice of either a rubber or Nato strap.

Introducing the Xetum Tyndall PVD, presented in a matte black PVD finished stainless steel case (40 mm by 11 mm). Flat sapphire crystal with interior anti-reflective treatment. Black dial with semi-gloss off white printed markings (including luminous 12, 3, 6 and 9 numerals and hour and minute hands). Inside is a Swiss automatic elaboree-grade ETA 2895-2 with a 42-hour power reserve and rate of 28,800 vph (4Hz). The movement and new engraved black PVD rotor are visible through a K1 hardened mineral case back. "The Tyndall seamlessly integrates features such as 24H indicators and a small second subdial into Xetum's signature lugless case." Water-resistance is 100 meters. Watch strap in black leather with 20 mm springbar and PVD pushbutton butterfly clasp. Pre-orders are being taken now, shipping begins October 23, 2012 (limited quantities). Retail $1,495

California-based watch brand Xetum now offers stainless steel bracelets for their entire collection. If you are buying a new Xetum timepiece, there is no additional charge. If you already have a Xetum timepiece and want the new bracelet, it will cost $120.

Xetum offers Swiss movements, California designed timepieces that represent an excellent value at the sub-$1,000 price point. The Xetum Stinson is powered by a Swiss ETA 2824 caliber (elaborated grade). It's a 25-jewel self-winding mechanical movement that runs at 28,800 vph (4Hz), with a power reserve of 38-hours.

Xetum is a hybrid Swiss watch brand, designed and incorporated in California, with all timepieces being produced in Switzerland. Like so many recently launched small watch brands, they sell to their clientele exclusively via the web. This network-based organizational structure is a great way to offer customers quality products, at more reasonable prices than many of the bigger brands.