Last week, Meta debuted its latest AI smart glasses, the Oakley Meta HSTN.

At the Oakley Meta HSTN launch, Meta CEO Mark Zuckerberg — who has made the news as of late for wearing expensive collector-grade timepieces — wore a limited edition De Bethune DB28xs Purple Rain.

Considering Oakley is the maker of the glasses, and has a similar design language to De Bethune, and that Zuckerberg’s eccentricity meshes with the two, this was about as perfect a pairing as possible.

De Bethune DB28XS Purple Rain front

The De Bethune DB28xs Purple Rain (Ref. DB28XSPR) features the company’s ultralight 38.7 mm x 7.4 mm titanium case, which has been thermally oxidized to a purple color. The process utilizes a heat bluing technique that changes the chemical makeup of the exterior layer of the titanium. Notably, the purple coloring can fade over time.

De Bethune DB28XS Purple Rain caseback

De Bethune incorporated a purple version of its starry sky guilloche dial, designed to mimic the night sky. Driving the skeletonized arrow-shaped hour and minute hands is De Bethune’s manually wound 4Hz in-house caliber DB2005, which boasts an impressive 144-hour (6-day) power reserve. A black textile strap with purple contrast threading and an alligator lining completes the Purple Rain. Limited to 25 pieces, the retail price is just under $100K.

 

Photos by Meta/De BeThune.

Posted by:Jason

Jason is a former Fortune 100 executive who left the corporate world to found Professional Watches. He's obsessed with aesthetics, quality, and brands with staying power. View his article archive.