What is your background, how long have you been with Victorinox?
Since 2004, so almost 10 years, and 20 years in the watch industry. Prior to that I had brief experience in the jewelry business.
What is the focus for Victorinox in 2013 and beyond?
Our focus is to become a companion for life. Now, let me elaborate so it is not just a marketing statement. A ‘companion for life’ is like when you have a Swiss Army knife in your pocket, maybe you will not need it now, but maybe you will need it later in the day, maybe you will need it next week, maybe you will need it in a months time. But you are sure that the moment you need it, it won’t let you down.
It will deliver what you need because it is made with the highest level of quality and functionality.
And our inspiration, and it is a challenge, is to replicate these values in the timepiece business. Our mission is to pursue quality with no compromise. This is why we have reviewed our design, our engineering and our manufacturing process.
Today I am quite proud to say that in terms of quality in our price segment, we are unmatched.