Watches and Wonders 2027 dates have been officially announced.

In addition to the usual brands such as Rolex, TAG Heuer, Zenith, Vacheron Constantin, Cartier, Jaeger-LeCoultre, and many more, the show has added Breitling, Gallet, and Universal Genève. The Italian brand Damiani (which bought Baume & Mercier in January 2026, from one of the main Watches and Wonders showrunners, the Richemont Group) will also be joining the Salon for the very first time

Watches and Wonders Geneva 2027 will take place from Monday, April 5 to Sunday, April 11. The Salon will open its doors on Monday, April 5, for the professional days, before moving on to a three‑day public weekend from Friday, April 9 to Sunday, April 11 2027.

House of Brands will make its debut at Watches and Wonders Geneva, bringing together three distinct names in watchmaking: Breitling, Gallet and Universal Genève. The Italian brand Damiani will also be joining the Salon for the very first time, alongside major brands.

Photo by Watches and Wonders.