Executives from Swiss companies, including Rolex and Richemont, met with Donald Trump in the Oval Office on Tuesday, November 5, 2025, to address high tariffs imposed on Swiss imports.

Switzerland’s business sector is seeking to lower the 39% levy on its goods, which is the highest imposed on any developed nation.

Key points of the meeting:

1- Attendees: The Swiss delegation included Rolex CEO Jean-Frédéric Dufour and Richemont Chairman Johann Rupert. Other high-profile business leaders present were from commodities trader Mercuria, private equity firm Partners Group, shipping company MSC, and gold refiner MKS PAMP.

2- Purpose: The executives met with Trump to draw attention to the impact of the tariffs on their companies and the Swiss economy.

3- Negotiation stance: The Swiss business leaders stated that they did not engage in direct negotiations with Trump during the meeting. Their goal was to reiterate their support for ongoing government-to-government trade talks.

4- Official support: The Swiss government was aware of the private sector’s initiative and welcomed their efforts.

5- Outcome: Following the meeting, Trump instructed U.S. Trade Representative Jamieson Greer to schedule follow-up negotiations. 

The gathering represents a rare joint effort by Swiss business leaders appeal directly to the U.S. President and highlights the serious economic concerns caused by the tariffs.