LVMH’s Watches Division has acquired a minority stake in Swiss watch movement manufacturer La Joux-Perret from its current owner, the Japanese conglomerate Citizen Group. The financial terms of the deal, which was announced on November 12, 2025, were not disclosed.
Strategic Motivation
Secure supply chain: The investment will help LVMH’s watch brands, which include TAG Heuer, Hublot, and Zenith, secure a stable supply of high-precision movements.
Deepened partnership: The deal formalizes and deepens a strategic commercial partnership that already existed. La Joux-Perret has worked with TAG Heuer since 2022 on solar quartz movements for its Aquaracer and Formula 1 collections and has developed movements for other LVMH brands, including Tiffany & Co.
Expansion of capabilities: The partnership will provide new production and innovation capabilities across LVMH’s watchmaking houses, especially in solar-powered movements.
Industry consolidation: The move reflects a broader trend among major watch groups, like Hermès and Chanel, to secure key technical capabilities and consolidate production.
Ownership and independence
Citizen retains majority ownership: La Joux-Perret will remain under the majority ownership of the Citizen Group, which acquired it in 2012.
Continued independence: La Joux-Perret will continue to operate independently and supply its other existing and future clients.
Citizen’s role: The Citizen Group welcomed the strategic alliance, stating it will help further the development of the Swiss watch industry.
La Joux-Perret
Benchmark manufacturer: The company is a respected subcontractor in Swiss watchmaking, employing about 140 people in La Chaux-de-Fonds.
Comprehensive expertise: It specializes in designing and producing high-quality mechanical movements, complications, and high-precision solar quartz calibers.
Full value chain control: La Joux-Perret manages its entire value chain, from development to the production and assembly of its movements.
LVMH Watch and Jewelry Brands
TAG Heuer: Known for its sporty chronographs and association with motorsports, with iconic lines such as the Carrera and Monaco.
Hublot: Celebrated for its modern, “art of fusion” approach, combining traditional watchmaking with innovative materials like ceramics and carbon fiber.
Zenith: Renowned for its historical high-frequency “El Primero” movement, which was a pioneering automatic chronograph capable of measuring time to 1/10th of a second.
Bulgari: A luxury brand integrating Italian design with Swiss horology, particularly known for its elegant Octo Finissimo and Serpenti collections.
Louis Vuitton: The core fashion house within the group also develops high-end watches and complications under its La Fabrique du Temps watchmaking facility.
Tiffany & Co.: A prestigious American jewelry brand that also has a history in watchmaking, focusing on high-jewellery timepieces.
Daniel Roth and Gérald Genta: These two historic, niche brands have been revived under the LVMH umbrella and focus on haute horlogerie (high watchmaking).
Dior, Chaumet, and Fred: These fashion and jewelry houses also produce watches as part of their luxury offerings.
Photo by REUTERS/Charles Platiau/File Photo.