Today, Apple has finally revealed the pricing for its much anticipated new watch, along with new details about materials, battery life and functionality.

First, the entry level aluminum model, called the Apple “Watch Sport” will start at $349 in the 38 mm model and $399 for the 42 mm model. It will come in aluminum or space grey aluminum.

Second, the stainless steel model, called the Apple “Watch” will start at $549 and go up to $1099 depending on the bracelet. It will be available in stainless steel (Apple’s version that is hardened, resulting in what Apple says is 80% stronger than typical steel). The space grey model is steel with a DLC coating.

Last, is the Apple “Watch Edition,” which comes in 18K solid gold, with either an 18K solid gold clasp or buckle. It will start at $10K and is available in limited quantities.

Previews and pre-orders will begin April 10th, with shipments starting April 24th. For more, visit Apple.

A ton of useful apps were revealed, as well as a cool “Space Grey” color. And the metal bracelets seem to be very well done, at a significant premium of course. However, for Tim Cook to call the Apple Watch “the most advanced timepiece ever created,” seems like a bit of a stretch.

It has an 18-hour battery life, so it basically needs to be charged everyday. Also, as with the original unveiling, the water-resistance rating has again been omitted. And the biggest fault of all, is still the fact that an iPhone needs to be nearby in order to access many of the crucial features, such as making and receiving calls or texts. So, if I want to take the Apple Watch with me to the gym, I still have to bring my phone, which negates the whole convenience of it in my mind.

I am not so naive as to say that the Apple Watch will not sell well, but I do suspect it will appeal more to the early adopters and trendsetters – than mechanical watch enthusiasts.

Posted by:Jason Pitsch

Jason is the founder of Professional Watches and specializes in writing, product photography, and digital marketing.