Apple Watch Series 7 has been unveiled this morning in California, at Apple’s annual September launch event.

As far as the software, the new WatchOS 8 can now accurately track cycling, and features fall detection. The hardware has nearly 20% more screen area than Series 6, with 1.7 mm borders, that are 40% thinner than on the Series 6.

Most notably, both the case and display have a new form factor that includes softer corners. Despite the rounded edges, Apple claims that the Watch Series 7 is the most durable Apple Watch yet.

The previous 18-hour max battery life has been maintained, although not improved, and it charges up to 33% faster than the Series 6. The Apple Watch maintains its 50-meter water-resistance rating, so you can swim and do almost anything, without taking the watch off your wrist.

There’s a new screen that has better resolution, and it’s up to 70% brighter indoors when your wrist is down, compared to the Series 6. Not to mention, you can now fit much more text on the screen thanks to the larger surface area coupled with the new design and software.

Tim Cook said, “We continue to push the boundaries of what Apple Watch can do.”

In addition to previous colors, the Apple Watch Series 7 is available in five new aluminum colors. And as usual, there are new Nike and Hermes versions. Apple Watch Series 7 starts at $399 and will be available later in Fall 2021.

Learn more at Apple.


Screenshot captured from Apple streaming launch event.

Posted by:Jason Pitsch

Jason is the founder of Professional Watches and specializes in writing, product photography, and digital marketing.