Apple

Despite continued reports being published that say the Apple Watch is not meeting expectations, we continue to see them on the wrists of more and more people each day. Further, as new collaborations continue to pop-up, including the Apple Watch NikeLab that was introduced last April. Before that, there was the original Apple Watch Nike+. Now, Apple and Nike has taken their partnership even further, with the announcement this week of four new Nike Sport Bands for Apple Watch Nike+ in colorways inspired by the Nike Air VaporMax Flyknit “Day to Night” collection. The “Day to Night” collection celebrates runners whenever they choose to run – at twilight, sunset and everything in between. Each of the colors is inspired by a shade of the sky, from dawn to dusk, and allows runners to – for the first time – make

Like clockwork, almost exactly two years from the launch of the original Apple Watch – on September 7th, 2016 – Apple announced their second generation smartwatch/wearable: the Apple Watch Series 2. Now featuring water resistance down to 50 meters, built-in GPS, a 2X brighter display, faster dual-core processors, and the latest watchOS 3 – the new Series 2 is available starting today in most markets. The Apple Watch Hermès will be available later this month and the Apple Nike Watch+ will be available in October. Apple Watch Edition $1249 The new S2 chip with dual-core processor makes the Apple Watch up to 50 percent faster, along with a new GPU that delivers up to 2X better graphics performance. The screen is brighter too, at 1,000 nits, it is twice as bright, and according to Apple, it is the brightest display

In addition to the new Apple TV, the iPad PRO and the new iPhone 6S and 6S Plus announcements – yesterday Apple unveiled the Hermes Watch, alongside a new release of the watch operating system watchOS 2. Further, they announced that iOS 9 will be available for download Sept 16. The Hermes Watch adds a nice twist to the Apple Watch saga, with a variety of new high-end leather strap options made from distinctive Hermes leather. And the updated watch operating will surely make the Apple Watch experience a little bit better for current and future Apple Watch owners. But it is the latter announcement, specifically that iOS 9 will be available next week that excited the most yesterday during the Apple keynote. Why? Professionalwatches.com has been selected as one of the “indie” publications who will be featured in Apple’s

The guys at TechRax purchased a $10,000 Apple Watch Edition in yellow gold and then used two powerful neodymium magnets to produce 650 pounds of force – with the Apple Watch in between – ultimately crushing the watch for our entertainment.

In this video, Consumers Reports conducts multiple scratch tests on the Apple Watch, as well as testing its water resistance.

Apple began shipping their new wearable yesterday. And so, naturally, the internet is flooded with first takes, reviews, unboxing videos and so on. After reading through countless posts, the article that we thought was the most interesting so far is from the team at iFixit, described on their about page as, “a wiki-based site that teaches people how to fix almost anything.” They did a thorough teardown of the new Apple watch, with tons of images and a step-by-step video, giving a good idea of just how easy it will be to repair the watch. Unfortunately, for those who thought they might be able to easily replace the insides as technology improves, it does not look good. Then again, at $349, you can just buy the next version. Something Apple hopes you will do.

Today, Apple has finally revealed the pricing for its much anticipated new watch, along with new details about materials, battery life and functionality. First, the entry level aluminum model, called the Apple “Watch Sport” will start at $349 in the 38 mm model and $399 for the 42 mm model. It will come in aluminum or space grey aluminum. Second, the stainless steel model, called the Apple “Watch” will start at $549 and go up to $1099 depending on the bracelet. It will be available in stainless steel (Apple’s version that is hardened, resulting in what Apple says is 80% stronger than typical steel). The space grey model is steel with a DLC coating. Last, is the Apple “Watch Edition,” which comes in 18K solid gold, with either an 18K solid gold clasp or buckle. It will start at $10K

Software engineering firm, Eleks, has developed an Apple Watch app that allows controlling and monitoring of the Tesla Model S (and electric car). Functions include: monitoring of the battery level/charging status, temperate, mileage/range. Additionally, the user can control the opening/closing of the car, the headlights, the horn and even the temperature in the car. And maybe most important of all for those who tend to forget where you left your car parked, there is a dedicated screen to show your car is located. According to the developer’s page, “The app perfectly lines up with the concept of smart watches, lets the user access critical information about the car and allows managing it quickly without wasting time on taking out and unlocking the phone.” They go on to say, “Apple Watch applications complement your main iOS apps and do not replace

At the CES 2015 show today, in Las Vegas, Viper Security Systems announced their latest SmartStart 4.0 car security system which adds the ability to start, unlock/lock, remote open your trunk, and track your car directly from Android Wear watches. And maybe more importantly, it will also be compatible with the forthcoming Apple watch.

The principe that the shape of a building, or a product should be primarily based upon its intended function or purpose is a good one. However, when it comes to smartwatches, the idea that a rectangle device works better does not mean it will translate to a universally good aesthetic the way a round watch design does. Therefore, in my opinion, the biggest dilemma with the Apple watch (and any rectangle smartwatch that wants to be more than a single purpose watch, like a fitness watch), is that while digital screens are not typically round, most watches are. The problem is that a watch is a very personal item, made to be worn on your wrist, not held in your hand like a smartphone. So while a rectangle smartphone is perfectly fine, I think a lot of consumers will have