Selling a watch, whether it’s a luxury timepiece or a casual everyday model, requires extra steps to ensure you get the best value and avoid getting robbed or scammed.
The more expensive the timepiece, the more coveted the brand name, the more thieves will target you. There’s a good reason Rolex does not sell any of its new timepieces online and is highly secretive about its shipping processes. You should always take extra safety precautions when selling a wristwatch.
1. Research Your Watch on the Market
Gather details about your watch, such as the brand, model, serial number (usually on the case back or under the lugs), condition, and service history. Compare this to similar watches you see on eBay, Chrono24, Reddit, and at watch stores online. Determine the best price based on this market research.
2. Photograph Your Watch
Create sharp, clear, well-lit photos to increase trust. Make sure to show the front, back, sides, and from numerous angles. Include photos of the accessories box, papers, and extra links in at least one image.
3. Create a Succinct yet thorough description
Include the brand, diameter of case, case material, and condition details, special features, condition of case, crystal, and strap or bracelet. List extra items. List any missing links or accessories. Confirm if it has a box and papers. Detail if it has been serviced recently and by whom, with receipts to prove it.
4. Choose Where to Sell
Here are popular options, depending on your priorities:
| Platform | Pros | Cons |
|---|---|---|
|
eBay High payout |
Huge global audience, great seller protections. Easy to use. An authentication service is included free for $2,000+ transactions. Excellent option to quickly sell a watch for a high value. Fast payment. | Excessive 12%-15% fees. |
| Chrono24
High payout |
Watch-specific, one of the safest options for luxury buyers. Escrow to protect both parties. | Average 6%+ fees, Cumbersome signup process. Escrow slows down the payment. |
| Reddit r/Watchexchange
Medium to High payout |
Enthusiast community, low fees. | Strict posting rules. Difficult to use. Minimal security procedures. |
| WatchCrunch Marketplace
Medium to High payout |
Great free option. Easy to use. | No security procedures in place. Far less reach than eBay, although no fees. |
| Authorized Watch Dealers
Medium to High payout |
Easy to sell your watch. Safe environment. Immediate sale. Ability to receive a higher value if you accept store credit towards another timepiece. | Expect a dealer to give you wholesale value. |
| Pawn Shops
Low payout |
Fast cash. | Last resort. |
List of additional places to sell at Facebook Marketplace, Craigslist, Watchpayer, Grailzee, Analog Shift, Watchcheck, Wristcheck, Bezel, Watchuseek.
5. Collect Payment Safely
Use PayPal, Bank Wire, Cash (at a safe location such as your bank or a retailer), and consider Escrow services for high-value watches.
6. Pack & Ship Securely
Use insured and trackable shipping (FedEx is the best). Double box and protect the watch from movement. Take photos of the packaging before shipping.
Final Thoughts
Selling a watch can be a tricky process. However, if you follow these steps, your chance of successfully obtaining the maximum amount for your watch will be higher.
