Chronopassion Paris, whose owner, Laurent Picciotto, was in the news lately for selling his watch collection via Phillips Watches, has been completely renovated. The watch store has been in business since 1988 and has become famous for doing things their own way.

Stocked with a selection of the some of the best watch brands in the world, and presented in an innovative space with a knowledgeable staff, Chronopassion has made a name for themselves worldwide. With that in mind, it is no surprise that Picciotto and his team installed these cool carousel watch displays that rotate in the front windows, mesmerizing passersby, drawing them to the windows, and ultimately into the store.

Located at 271 Rue Saint Honoré, 75001 Paris, France, the store continues to set trends in the industry and I am sure we will be seeing these displays at more watch boutiques around the world in the near future. Read our interview with Laurent Picciotto from six years ago. Learn more about Chronopassion Paris.