Introduced at Basel 2008, the new Rolex Cosmograph Daytona “Everose” features a new gold alloy that Rolex calls “Everose”. Everose was created in-house by mixing 18k gold, copper and a touch of platinum. The result, Rolex says, “is the perfect blended color of gold that will remain pink forever.”

Retail is $30,000.

Posted by:Jason Pitsch

Jason is the founder of Professional Watches and specializes in writing, product photography, and digital marketing.