Brew Watches, a New York-based startup watch brand, with one quartz powered watch collection, and a successful Kickstarter campaign already under their belt, has unveiled their first mechanical watch collection, the Brew HP-1 Automatic.

The HP-1 represents a departure from the original collection in that the original case is square-shaped with the illusion of a rectangle, whereas the new model, also a square-shaped, looks perfectly square. It has a mechanical movement inside, as opposed to a quartz. And it is more refined than the first model, taking the espresso machine pressure gauge inspired theme to the next level.

Interestingly, the watch will be powered by a Seiko NH35A movement, made in Japan, which is arguably a better choice than a comparatively priced Miyota, for example. The automatic caliber features the ability to hand-wind, hack the seconds, and both robust and accurate – all at a relatively low price.

The HP-1 measures a conservative 38 mm in diameter by 11.5 mm, features a brushed finish, topped off with a domed sapphire crystal. The dial is also domed, with a clutter-free aesthetic, and a distinctive open-ended counterweight on the seconds hand, adding to the overall elegance.

Every version comes with a solid brushed stainless steel bracelet and butterfly clasp (that tapers from 20 mm at the lugs to 18 mm at the clasp). There is a small window in the caseback offering a view of the balance and regulation system. Water-resistance is 100 meters.

Available for pre-order beginning August 10, 2016. You will be able to choose from stainless steel, black PVD steel, or rose gold plated steel. The retail price is $450. More details are available on the official website

Posted by:Jason Pitsch

Jason is the founder of Professional Watches and specializes in writing, product photography, and digital marketing.