IWC Schaffhausen recently opened their first New York City boutique, an exquisitely designed 3,000 square foot retail store located at 535 Madison Avenue. IWC has created a very unique space that displays each collection within its own distinct atmosphere. (IWC also has a small brand boutique on Rodeo Drive in Beverly Hills, CA.)

Posted by:Jason Pitsch

Jason is the founder of Professional Watches and specializes in writing, product photography, and digital marketing.