Jacob & Co.

With the recent sale of a vintage Patek Philippe 1518 in steel, for over $11 million – which is the highest a wristwatch has ever sold for at auction – it makes you wonder how someone could pay a million, let alone over ten million, for a new watch. Especially considering it will only lose value over time. Perhaps the answer is that the person is a billionaire that has so much money it doesn’t matter what they buy and how much value it retains or loses. And that, is surely the idea behind the one-off Billionaire watch that Jacob & Co created in 2015. At $18 million, Chopard and Graff have offered more expensive diamond-studded watches in the past, at $26 and $40 million, respectively. But with a total of 260 carats of flawless emerald-cut diamonds, set on a

This is the new Jacob & Co. Epic SF 24. It features a 45 mm diameter, satin-finished, micro-blasted and polished, and polished case back. The dial is open worked with micro-blasted gray center, applied white titanium Arabic numerals and dot indexes and gilt open-work Jacob & Co logo at 12 o’clock. The movement is a self-winding Concepto based caliber 2220 with exclusive SF24 module. Functions includes hours, minutes and seconds, 24-hour world time indication. The power reserve is 40-hours.

Jacob Arabov, aka "Jacob the Jeweler," (pictured above) just got sentenced to 30 months in jail according to Women's Wear Daily.

Check out this Jacob & Co. Special Edition Playboy ladies wristwatch. Loaded with pink and white diamonds, and a pink alligator leather strap. It also comes in a black and white diamond version, with a black alligator leather strap.