On the occasion of US-based lifestyle clothing retailer Kith’s 10th anniversary, they’ve partnered with G-Shock for a third time — to create a memorable limited edition watch.

The Kith x G-Shock GM-6900 Rainbow comes in the classic GM-6900 resin case — and the same style as the John Mayer collab from 2020 — that was first introduced in 1995 and measures 49.7 mm × 18.6 mm. A forged metal bezel with an iridescent rainbow finish — that went through over ten rounds of sampling to achieve this unique color gradation — distinguishes this from the plethora of GM-6900 models in Casio’s vast archive.

2021 Kith G-Shock GM-6900 Rainbow

As with all GM-6900 references, the dial is protected by a mineral crystal, the watch is 200-meters water-resistant, and G-Shock’s renowned shock resistance is of course standard. The functions include, hours, minutes, seconds, am/pm indicator, month, date, and day. There’s also a 1/100 second stopwatchcountdown timer, multifunction alarm, and hourly time signal. G-Shock’s electro-luminescent backlight button features the “KITH” logo in relief. As with the most recent collaboration between Kith and G-Shock, when you press the light button “Just Us” appears, which is a term Kith is known for.

2021 Kith G-Shock GM-6900 Rainbow

Each watch is paired with a “KITH” monogram-printed repeating pattern translucent strap and comes in custom monogram packaging with an iridescent brand plate. The Kith x G-Shock GM-6900 Rainbow comes with an additional clear strap, and quick release levers to easily switch between the two straps without a tool.

2021 Kith G-Shock GM-6900 Rainbow

The Kith for G-SHOCK GM-6900 Rainbow releases at Kith’s shops and website on March 22, 2021, for $400. 

Learn more at Kith.

Posted by:Jason Pitsch

Jason is the founder of Professional Watches and specializes in writing, product photography, and digital marketing.