LVMH (Louis Vuitton Moet Hennessy) has acquired leading Swiss clockmaker L’Epée 1839.

The world’s largest luxury group continues to acquire popular luxury brands, such as it did with Tiffany & Co., thus adding to its top-line revenue, market share, and ultimately to its bottom-line profit.

L’Epée 1839 makes clocks with its label (and under Swiza and Matthew Norman brands), as well as for many others such as MB&F, Hodinkee (LVMH owns a sizable stake in Hodinkee), and Tiffany & Co. (LVMH owns 100% stake).

This acquisition will presumably allow LVMH to unleash L’Epée 1839 designs within adjacent brands such as TAG Heuer, Zenith, Hublot, Louis Vuitton, Bulgari, and Tiffany & Co.

“L’Epée has initiated a number of watchmaking partnerships that we will maintain and develop with Arnaud Nicolas (chief executive and creative director of L’Epee),” says Frédéric Arnault, the chairman of LVMH Watches Division, “I am excited by the untapped creative potential of the various LVMH Group Maisons associated with this exceptional expertise.”

Arnaud Nicolas, who has been chief executive and creative director of L’Epee since 2009, will continue leading the company.