After boldly refusing to offer the MoonSwatch for sale online — forcing consumers to visit stores — Swatch finally decided to sell some models online.
Swatch’s latest marketing tactic is to make the so-called classic four MoonSwatch models available to consumers without driving to the nearest Swatch store.
Driving to a store for this item is a burden for many consumers, especially considering how few stores there are and how easily a MoonSwatch can be shipped. Not to mention, resale prices on most MoonSwatches have plummeted to the point that trying to make any profit reselling them is futile.
The coveted Snoopy editions, were not available for purchase when Professional Watches recently visited a Swatch store (the store was quite busy, suggesting demand is still potentially strong). However, the brand’s most coveted Snoopy Mission To The Moonphase models can be found on eBay for not much more than retail, suggesting that whatever small profit may have been achievable in reselling MoonSwatches early in the product cycle, has vanished.
Every single person we’ve talked to has wanted Swatch to make MoonSwatches available for purchase online since they first arrived on the market in 2022 (over two years ago).
Enter Swatch’s latest marketing strategy, to sell four of the original MoonSwatches online:
- Mission To The Sun
- Mission To The Moon
- Mission To Mars
- Mission on Earth
If you want a MoonSwatch and have not found a way to buy one brand new from Swatch, now you can.
