Bloomingdale’s has outperformed many of its competitor’s thanks to being proactive and implementation of strategies such as curated rotating shop-in-shops.
An interesting article from Entrepreneur suggests A New Era of Digitial and Social Communication Awaits Us in 2020, which should be highly relevant to watch marketers.
According to this article, consumers discover products online, seek experiences in stores, which seems very on-trend, particularly for luxury watches.
A new Bain study concludes the Luxury Secondhand Market is Opportunity Not Threat, an obvious conclusion considering the explosive growth in the pre-owned watch category over just the past few years.
Ulysse Nardin is the first watchmaker to offer a warranty secured by blockchain on all its watches.
How luxury brands are engaging with the younger generation with shopping experiences that resemble the home, such as a VIP Guest Suite operated by The Ritz Paris.
Photo by Professional Watches – taken inside the Chicago Athletic Association Hotel in 2017.