Rolex increased its retail prices by an average of 3.4% on January 1, 2022 — which is reflected on Rolex.com.
The “Classic Watches” collection — such as the Oyster Perpetual and Day-Date — received the smallest average retail price increases. While Rolex’s “Professional Watches” collection — including models such as the Submariner, GMT-Master II, and Daytona — saw the largest average retail price increases.
One example of a Classic Watch increase is the 41 mm stainless steel Oyster Perpetual Ref. 124300 that went from $5,900 in 2021 to $6,150 in the US market in 2022 (a 4.2% increase).
As an example of a one Professional Watch model increase, the stainless steel Submariner Ref. 124060 went from $8,100 in 2021 to $8,950 in the US market in 2022 (a 10.5% increase).
Screenshot from Rolex.com.