The Salon International de la Haute Horlogerie, which goes by the acronym “SIHH” is a watch trade show that takes place every January at the Palexpo Convention Center in Geneva.

SIHH is a private “invite only” luxury watch event where leading watch retailers, journalists, and VIP watch collectors travel from around the world to preview (wholesale order) the latest timepiece. The ultra-exclusive show features over two dozen exhibitors, which is not much compared to Baselworld, but they’re among the world’s most coveted watch brands.