TAG Heuer recently opened a redesigned flagship store in Miami’s Aventura Mall, it’s the largest and most high-end shopping center in Florida.

Following the brand’s avant-garde theme, the boutique features a unique architectural design with wrap-around glass walls — which have been tinted — making this flagship visually distinct.

In addition to a comprehensive assortment of Carrera, Monaco, and Aquaracer timepieces, the store also stocks TAG Heuer’s high-end sunglasses.

As the official sponsor of Formula 1 and with a rich racing heritage, TAG Heuer Miami at Aventura is aptly decorated with racing collectibles, including a replica of Ayrton Senna’s race helmet and suit. If you prefer to shop at a slower pace, there are numerous seats, including a separate VIP lounge area at the rear of the store.

Whether you already know of TAG Heuer, or if you’re not familiar with the brand — thanks to striking architecture and interior design — you won’t be able to pass by this store without at least taking a second look.

 

 

Photos by TAG Heuer.