Rolex timepieces typically come in one or two sizes, without a lot of different references to select from.
This is likely part of their formula for success — as having too many watch references (SKUs) has long been a problem at many watch brands. Rolex typically simplifies the selling process by not offering too many options — except with the Datejust. The Datejust comes in three sizes (31 mm, 36 mm, 41 mm), and is currently represented by a whopping 650 references. Even the Day-Date, pales in comparison with just 164 references.
Within the plethora of Datejust models, there are fluted or smooth bezels, Oyster or Jubilee bracelets, and Oystersteel, Oystersteel and gold, or gold options. Additionally, there are many gem-set dials and bezels to select from with the Datejust line. And also a ton of unique dials.
Rolex added three Palm dial references to its iconic Datejust line in 2021. Continuing with the Datejust newness, the other debut within the collection features a distinctive Golden Fluted dial paired with a fluted bezel and Jubilee bracelet. The case is made of Oystersteel with an 18K yellow gold bezel and crown. The 5-link bracelet is also made of Oystersteel, accented by 18K yellow gold center links.
Available exclusively in a 36 mm diameter case at launch — and powered by the caliber 3235 with 70-hours of power reserve — the Datejust 36 Oystersteel and yellow gold (Ref. 126233) retails for $11,700.
Learn more at Rolex.