Timex debuted a new mechanical timepiece today as part of an ongoing collaboration with clothing designer Todd Snyder.

Introducing the 2020 Todd Snyder x Timex Liquor Store Watch which is presented in a 38 mm stainless steel case and powered by a 21-jewel Japanese automatic mechanical movement that is visible through the mineral crystal caseback.

The dial features a matte ecru sunburst finish with polished gold-tone Alpha-shaped hour and minute hands and Arabic numeral markers. The long baton-shaped center seconds hand is also finished with a gold-tone and is balanced by an open circle counterweight. A graduated black minutes/seconds scale is printed on the chapter ring. An acrylic crystal protects the dial.

2020 Todd Snyder x Timex Liquor Store Watch wristshot

This specially designed timepiece pays homage to Snyder’s second New York City location, Todd Snyder at the Liquor Store, with a sartorial twist on midcentury style.

“The Liquor Store watch is top shelf Timex, based on a vintage timepiece I love, upgraded for the discerning modern guy – a pure distillation of what our ongoing collaboration is all about,” said Todd Snyder. “It’s simple, strong, and sophisticated — just like a great pour.”

2020 Todd Snyder Timex Liquor Store Watch

The 2020 Todd Snyder x Timex Liquor Store Watch is paired with an 18mm leather-backed textile strap in Snyder’s signature olive green color. Water-resistance is 50 meters. The retail price is $249 and the watch is available now exclusively on ToddSnyder.com.

Posted by:Jason Pitsch

Jason is the founder of Professional Watches and specializes in writing, product photography, and digital marketing.