Watches and Wonders Geneva 2024 will be held a little bit later than last year, likely to better accommodate travelers.

The 2024 edition of the Watches and Wonders will be held from  Tuesday, April 9, 2024, to Monday, April 15, 2024.

Watches and Wonders 2023 ran from March 27, 2023, to April 2, 2023, and the show still runs for the same full 7 days. Previously the show started on a Monday and ended Sunday, however, this year the organizers opted for dates that will likely make it easier for brand teams, retailers, and press to travel during the days leading up to the show — get situated — and then start Tuesday.

In 2024, the general public will be able to attend the event over 3 days, from Saturday to Monday.

“The program will again unfold in two parts, at Palexpo and In the City, with an evening event on Thursday 11 April in the heart of Geneva. Watches and Wonders Geneva intends to build on the success of 2023, further raising Geneva’s profile as an international watchmaking destination,” according to Watches and Wonders.

There were 48 exhibiting brands in 2023, and the organizers are hoping to have even more brands attend in 2024. Although, as you can imagine, the cost of attending is prohibitive for all except the most well-funded watch brands, and even some of the big players — who can easily afford the expense — such as Omega, Audemars Piguet, Longines, and Breitling, opt-out in favor of other ways of communicating about their new watch releases.


Photo of Lake Geneva by Professional Watches.

Posted by:Jason Pitsch

Jason is the founder of Professional Watches and specializes in writing, product photography, and digital marketing.