Cartier and Rolex were on the wrists’ of multiple NFL 1st round picks.

The 2023 Heisman-winning quarterback, Jayden Daniels, picked 2nd overall by the Washington Commanders (pictured above), was wearing a diamond set Cartier Santos.

Another top quarterback, and the 2023 National Title winner, JJ McCarthy, was selected by the Minnesota Vikings and wore a stainless steel Rolex Deepsea ($14,460) with a gradient dial.

The watches I could positively identify were a few Rolexes and at least half a dozen diamond-studded Cartier Santos ($20,000+) timepieces.

Cartier and Rolex understand how much the NFL and its players resonate with US consumers, and whether these timepieces were placed, or not — Cartier was on the most wrists.

 

Screenshot from ESPN.