Zenith is a storied Swiss watch brand, owned by the luxury goods conglomerate LVMH group.
The Le Locle-based watch company sits above TAG Heuer and underneath Hublot in the price hierarchy at LVMH. TAG Heuer is the most popular, and highest-volume mainstream brand of the three, whereas Hublot is the so-called high-end brand of the group. Zenith is in the middle, though one could argue it should be at the top.
First introduced in 2021, the Chronomaster Sport has an attractive 41 mm x 13.8 mm case, and a venerable El Primero automatic chronograph movement underneath the dial, and represents an appealing alternative to mainstream Swiss-made chronographs such as the Omega Speedmaster, Breitling Navitimer, and perhaps most directly, to the Rolex Daytona.
The all-new Zenith Chronomaster Sport “Aaron Rodgers” Limited Edition has the same case as the aforementioned 2021 Chronomaster Sport collection, with a few changes. The dial and ceramic bezel have been given a green hue, which could represent Rodger’s previous team, the Green Bay Packers, or his current team, the New York Jets. It seems as though Zenith got lucky in that Rodgers’ new team has practically the same color of green as the primary color of its uniforms as his old team.
If you look closely you’ll see that the tip of the chronograph seconds hand, the tip of the chronograph minutes hand, and the tip of the chronograph hours hand, are yellow, which is representative of his old team, Green Bay.
Whether Zenith was too far along in the product cycle to change the color of the tips of the chronograph hands (unlikely), or if they simply thought offering a watch that appeals to both Greeny Bay and New York football fans (likely), is unclear. What’s clear is this is a marketing relationship like any other and is designed to sell more Zeniths, and with that in mind, the first official limited edition of just 250 pieces, will presumably sell out quickly.
It’s worth noting, for that special green hue, for the applied Arabic numerals made in the same font as Rodgers’ jersey number “12,” the number 12 is also double laser etched in the center of the sapphire crystal caseback, and for the official association with the four-time MVP and one-time Superbowl champion — you’ll pay a $2,300 premium over the standard Chronomaster Sport on a steel bracelet. The Zenith Chronomaster Sport “Aaron Rodgers” Limited Edition (Ref. 03.3117.3600/56.M3100) will be available to purchase at physical and online boutiques worldwide starting November 2, 2023, for a retail price of $12,800.
Photos by Zenith.