Audemars Piguet, the Le Brassus watchmaker well-known for their Gerald Genta designed Royal Oak, which they’ve based the majority of their production and marketing around for decades, has finally created an all-new watch line: Code 11.59.

With new collections coming from numerous peers last year – such as Vacheron Constantin’s FiftySix line, and Jaeger-LeCoultre’s Polaris line – it’s not surprising to see Audemars Piguet try something new.

What’s interesting is that unlike those two brands, which are aggressively targeting younger generations, and more attainable price points, Audemars Piguet has not made their watches anymore accessible.

Nevertheless, they are a true luxury company and have some of the highest prices in the watch business, and based on the initial launch, it does not appear that much will change in that regard, which is not unlike Patek Philippe, who is clearly targeting younger generations with timepieces such as the Calatrava Pilot, but not by lowering the price of entry.

The Code 11.59 consists of three hand watches, chronographs, tourbillons, a perpetual calendar, skeletonized tourbillon, and minute repeater Supersonnerie – and notably, the line replaces the previously discontinued Jules Audemars collection.

There is one case size that measures 41 mm in diameter and is curved, which should make it very comfortable on the wrist. Uniquely, the crystal is curved on two planes, which the CEO says adds to the legibility of the dial. The lugs are open-worked and the case middle is octagonal shaped, with the facets featuring polished and beveled surfaces which contrast the predominantly stain-brushed surfaces. This level of detail is reminiscent of the exquisite finishing of a Royal Oak.

For the dials, they are manufactured with multi-layer lacquers on the three hand and chronographs, a gradient smoked blue enamel dial for the minute repeater and the non-skeletonized tourbillon, a blue aventurine for the perpetual calendar, and the rest are fired enamel.

A number of in-house movements have been created just for this line, and they look pretty good. And yes, Audemars Piguet has finally created a serial production in-house automatic integrated column-wheel with vertical clutch chronograph. And with flyback function to boot.

Interestingly, all of the models at launch are in 18K white or pink gold and the starting price is approximately $25,000 for the three-hand model. Naturally, the price should come down if, or when, they make the collection available in stainless steel.

The Code 11.59 collection will be available starting next month, exclusively at Audemars Piguet boutiques.

Learn more at Audemars Piguet.