When Cartier renovated its iconic Mansion in New York City in 2014, the work was so extensive it took over two years to complete and required a flagship location to be built out nearby to act as a temporary point of sale.

Needless to say, when Cartier does something, they go all out. And so when Cartier opened its SoHo location, to complement the over 100-year-old Cartier Mansion on Fifth Avenue — it’s clear they went all out.

Spread over four floors, the new location was designed with SoHo’s unique cast-iron district in mind yet naturally still maintains Cartier’s unmistakable image, with more of a downtown vibe.

Located just a block north of Watches of Switzerland’s huge two-level flagship on 60 Greene Street (which also carries Cartier), the new 102 Greene Street location is Cartier’s swankiest New York location and includes a chic rooftop terrace for those looking not just for a product — but for the complete Cartier experience.

 

Photos by Cartier.