The principe that the shape of a building, or a product should be primarily based upon its intended function or purpose is a good one.

However, when it comes to smartwatches, the idea that a rectangle device works better does not mean it will translate to a universally good aesthetic the way a round watch design does. Therefore, in my opinion, the biggest dilemma with the Apple watch (and any rectangle smartwatch that wants to be more than a single purpose watch, like a fitness watch), is that while digital screens are not typically round, most watches are.

The problem is that a watch is a very personal item, made to be worn on your wrist, not held in your hand like a smartphone. So while a rectangle smartphone is perfectly fine, I think a lot of consumers will have a hard time matching a rectangle watch with their personal style choices. And this, is why I think that round smartwatches are ultimately more promising. Moreover, the design dilemma may be solved by a round smartwatch with superb voice technology that controls the majority of the functions. Then again, I am sure Apple has conducted so much market research, and has such a powerful influence on consumers, that they will prove me wrong and reach the projected first year sales figures. I guess we will see soon enough.

Posted by:Jason Pitsch

Jason Pitsch is the Founder of Professional Watches. He appreciates good craftsmanship in everything from architecture to automobiles to cameras to clothing. Yet his focus for the past decade has remained consistent on covering just one type: watchmaking.