Jean-Claude Biver, CEO of Hublot (left) Luca Cordero di Montezemolo, President de Ferrari S.p.A (right)

Hublot and Ferrari have just announced a new long-term partnership.

According to Hublot, “This is no simple agreement for creating a tie-in product, for licensing or sponsorship. It is a comprehensive agreement covering all the activities of Ferrari and Hublot, both in terms of brand image and the commercial activities of both companies.”

Hublot will be the “Official Watch” of Ferrari, “Official Timekeeper” of Ferrari, “Official Timekeeper” of Scuderia Ferrari, “Official Watch” of Scuderia Ferrari, “Official Timekeeper” of the Ferrari Challenge, and partners in Ferrari special events.

Posted by:Jason Pitsch

Jason is the founder of Professional Watches and specializes in writing about and photographing timepieces.