Burlap is a new watch brand created by a longtime Hong Kong-based ODM (Original Design Manufacturer) that previously only produced private label timepieces for third parties. The company’s first collection, which debuted today on Kickstarter, the Propeller Automatic, is a classic-style self-winding Pilot’s watch powered by an affordable Japanese made Miyota movement, available in six variations:

-vintage brushed black IP case with a black dial, beige lume, and a chocolate leather strap

-polished rose gold IP case with a turquoise dial, beige lume, and a chocolate leather strap with beige stitching

-semi-polished stainless steel case with a black dial, white lume, and a black leather strap

-semi-polished green IP case with a green dial, light cream lume, and a toffee leather strap

-vintage brushed stainless steel case with a black dial, beige lume, and a chocolate leather strap

-vintage brushed black IP case with a black dial, white lume, and a toffee leather strap

Burlap Propeller Automatic

One of signature design elements is lugs that have been specially contoured to improve the ergonomics, compared to typical Pilot’s watches.

All versions of the Propeller feature a stainless steel case that measures 43 mm in diameter x 11.5 mm in thickness. Case length lug-to-lug is 49 mm and interlug width is 22 mm. There are three case finishes: polished/brushed, vintage sand brushed, or fully polished. The case features a sapphire crystal on the top and a mineral crystal on the caseback. The push-in crown measures 8.5 mm in diameter and is onion-shaped for easy handling even with gloves on. Water-resistance is 50 meters.

Burlap Automatic watches 2018

Each dial is bead blasted resulting in a matte finish. The hour markers, which include Arabic numerals at 12, 6, 9, a triangle at 3 o’clock and baton indices are stamped onto the dial and feature luminescent material. Additionally, the Burlap logo at 12 o’clock and the propeller logo at 6 o’clock have been applied to the dial. The minute/second graduations for the chapter ring are printed on the dial.

Large luminescent aviation-style Sword-shaped hands indicate the hours and minutes, along with a centrally mounted luminous sweeping baton-shaped seconds hand. A rectangular aperture at 3 o’clock indicates the day-date.

Burlap Automatic watches

The Propeller Automatic is powered by a 3Hz (21,600 vph) Miyota automatic caliber 8205 which can be wound by hand (although there is no hacking seconds function). The movement has 21 jewels, unidirectional winding, and a 40-hour power reserve.

Burlap watches are designed and completed in Hong Kong. All watch components, including the Japanese-made movement, are sourced to the brand’s Hong Kong office before being assembled and tested. They can be seen here on Instagram.

Retail price is $299 during the Kickstarter campaign and will go up to $465 after that campaign ends.

Burlap watches assembly

Posted by:Jason Pitsch

Jason is the founder of Professional Watches and specializes in writing, product photography, and digital marketing.