REC is a unique micro watch brand that incorporates salvaged, recycled parts from iconic vehicles in every timepiece they make.
In an industry filled with derivative clones that offer not a single thing that’s distinctive except a sales pitch that talks about innovation and passion with strong conviction (you’re being sold) to Kickstarter projects that often get funded with haphazard production plans (you can lose your money on Kickstarter) — one clear way to stand out within the crowded marketplace is to actually do something different.
REC is doing something different. Each watch is different because recycled parts vary compared to brand-new manufactured components.
For the REC901 GW Exoskeleton and Chelsea, limited to 188 and 232 timepieces, respectively, the latest timepiece collection from REC relies on parts from California-based car modifiers, Gunther Werks, which has provided leftover carbon fiber material from its latest 25-unit Porsche 993 Remastered restoration modification project.
The Porsche 993, was originally manufactured from 1994 to 1998, and in restoring the cars, with full lightweight carbon fiber bodies, a lot of waste was salvaged — which both help contribute to upcycling and makes each watch one-of-a-kind.
The REC 901 GW Exoskeleton and Chelsea features a 44 mm x 12.3 mm stainless steel case (46mm lug-to-lug) with a 6-piece case structure, developed in-house, made with recycled carbon fiber from Gunther Werks’ Chelsea Grey and Carbon Exoskeleton builds. Each timepiece has references to the respective car models’ color schemes.
A Sellita SW510 B Elaboré grade automatic chronograph movement powers each of the REC 901 GW timepieces. A sapphire crystal protects the dial side and a stainless steel caseback secures the backside. The depth rating is 50 meters.
The retail price is $2,495.
Photos by REC.