The Will Smith slap Sunday, and the launch of the MoonSwatch Saturday, overshadowed screens this weekend. However, one notable mention yesterday was the release of this short film, and a dedicated page by Rolex, in conjunction with the Oscars. Rolex is one of the foremost wristwatches seen in movies — they’re also a longtime sponsor of the Academy of Motion Picture Arts and Sciences.

“Cinema is a perpetual movement that has the power to bring history to life. It embodies the very essence of our emotions and reflects the unalterable passions in our hearts. Like a Rolex watch, films are ingrained in our memories and aspirations. In this way, Rolex and cinema share a quest for excellence, innovation, and progress, as well as a common goal to create an enduring masterpiece. Through this partnership, Rolex is the Exclusive Watch of the Academy of Motion Picture Arts and Sciences and a Founding Supporter of the new Academy Museum of Motion Pictures in Los Angeles.”

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Posted by:Staff